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Scott Vejdani
How to Talk to Anyone - 92 Little Tricks for Big Success in Relationships - by Leil Lowndes

How to Talk to Anyone - 92 Little Tricks for Big Success in Relationships - by Leil Lowndes

Date read: 2020-09-01
How strongly I recommend it: 8/10
(See my list of 150+ books, for more.)

Go to the Amazon page for details and reviews.

Great advice on how to handle both professional and social interactions from the prep work you need to do prior, how you should walk, talk, and listen while you're there and what you should do to follow-up with those people you met. Some of the advice is out-dated, but worth the read if you want to learn how to network better.


Contents:

  1. THE FLOODING SMILE
  2. STICKY EYES
  3. EPOXY EYES
  4. HANG BY YOUR TEETH
  5. THE BIG-BABY PIVOT
  6. HELLO OLD FRIEND
  7. LIMIT THE FIDGET
  8. HANS'S HORSE SENSE
  9. WATCH THE SCENE BEFORE YOU MAKE THE SCENE
  10. MAKE A MOOD MATCH
  11. PROSAIC WITH PASSION
  12. ALWAYS WEAR A WHATZIT
  13. WHOOZAT
  14. EAVESDROP IN
  15. NEVER THE NAKED CITY
  16. NEVER THE NAKED JOB
  17. NEVER THE NAKED INTRODUCTION
  18. BE A WORD DETECTIVE
  19. THE SWIVELING SPOTLIGHT
  20. PARROTING
  21. ENCORE!
  22. AC-CEN-TU-ATE THE POS-I-TIVE
  23. THE LATEST NEWS . . . DON'T LEAVE HOME WITHOUT IT
  24. WHAT DO YOU DO—NOT!
  25. THE NUTSHELL RÉSUMÉ
  26. KILL THE QUICK "ME, TOO!"
  27. COMM-YOU-NICATION
  28. THE EXCLUSIVE SMILE
  29. DON'T TOUCH A CLICHÉ WITH A TEN-FOOT POLE
  30. TRASH THE TEASING
  31. IT'S THE RECEIVER'S BALL
  32. THE BROKEN RECORD
  33. NEVER THE NAKED THANK YOU
  34. SCRAMBLE THERAPY
  35. LEARN A LITTLE JOBBLEDYGOOK
  36. BARING THEIR HOT BUTTON
  37. READ THEIR RAGS
  38. CLEAR "CUSTOMS"
  39. BLUFFING FOR BARGAINS
  40. BE A COPYCLASS
  41. ECHOING
  42. POTENT IMAGING
  43. EMPLOY EMPATHIZERS
  44. ANATOMICALLY CORRECT EMPATHIZERS
  45. THE PREMATURE WE
  46. INSTANT HISTORY
  47. GRAPEVINE GLORY
  48. CARRIER PIGEON KUDOS
  49. IMPLIED MAGNIFICENCE
  50. ACCIDENTAL ADULATION
  51. KILLER COMPLIMENT
  52. LITTLE STROKES
  53. THE KNEE-JERK "WOW!"
  54. BOOMERANGING
  55. THE TOMBSTONE GAME
  56. TALKING GESTURES
  57. NAME SHOWER
  58. "OH WOW, IT'S YOU!"
  59. SALUTE THE SPOUSE
  60. WHAT COLOR IS YOUR TIME?
  61. THE POLITICIAN'S SIX-POINT PARTY CHECKLIST
  62. MUNCHING OR MINGLING
  63. RUBBERNECK THE ROOM
  64. BE THE CHOOSER, NOT THE CHOOSEE
  65. COME-HITHER HANDS
  66. TRACKING
  67. THE BUSINESS CARD DOSSIER
  68. EYEBALL SELLING
  69. LEND A HELPING TONGUE
  70. BARE THE BURIED WIIFM (AND WIIFY)
  71. LET 'EM SAVOR THE FAVOR
  72. DINNER'S FOR DINING
  73. CHANCE ENCOUNTERS ARE FOR CHITCHAT
  74. EMPTY THEIR TANKS
  75. ECHO THE EMO
  76. MY GOOF, YOUR GAIN
  77. LEAVE AN ESCAPE HATCH
  78. BUTTERCUPS FOR THEIR BOSS

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My Notes

THE FLOODING SMILE
Don't flash an immediate smile when you greet someone, as though anyone who walked into your line of sight would be the beneficiary. Instead, look at the other person's face for a second. Pause. Soak in their persona. Then let a big, warm, responsive smile flood over your face and overflow into your eyes. It will engulf the recipient like a warm wave. The split-second delay convinces people your flooding smile is genuine and only for them.


STICKY EYES
Pretend your eyes are glued to your conversation partner's with sticky warm taffy. Don't break eye contact even after he or she has finished speaking. When you must look away, do it ever so slowly, reluctantly, stretching the gooey taffy until the tiny string finally breaks.


EPOXY EYES
This brazen packs a powerful punch. Watch your target person even when someone else is talking. No matter who is speaking, keep looking at the man or woman you want to impact.

Watch the speaker but let your glance bounce to your target each time the speaker finishes a point. This way Mr. or Ms. Target still feels you are intrigued by his or her reactions, yet there is relief from the intensity.


HANG BY YOUR TEETH
Visualize a circus iron-jaw bit hanging from the frame of every door you walk through. Take a bite and, with it firmly between your teeth, let it swoop you to the peak of the big top. When you hang by your teeth, every muscle is stretched into perfect posture position.


THE BIG-BABY PIVOT
Give everyone you meet The Big-Baby Pivot. The instant the two of you are introduced, reward your new acquaintance. Give the warm smile, the total-body turn, and the undivided attention you would give a tiny tyke who crawled up to your feet, turned a precious face up to yours, and beamed a big toothless grin. Pivoting 100 percent toward the new person shouts "I think you are very, very special."


HELLO OLD FRIEND
When meeting someone, imagine he or she is an old friend (an old customer, an old beloved, or someone else you had great affection for). How sad, the vicissitudes of life tore you two asunder. But, holy mackerel, now the party (the meeting, the convention) has reunited you with your long-lost old friend! The joyful experience starts a remarkable chain reaction in your body from the subconscious softening of your eyebrows to the positioning of your toes—and everything between.


LIMIT THE FIDGET
Whenever your conversation really counts, let your nose itch, your ear tingle, or your foot prickle. Do not fidget, twitch, wiggle, squirm, or scratch. And above all, keep your paws away from your puss. Hand motions near your face and all fidgeting can give your listener the gut feeling you're fibbing.


HANS'S HORSE SENSE
Make it a habit to get on a dual track while talking. Express yourself, but keep a keen eye on how your listener is reacting to what you're saying. Then plan your moves accordingly. If a horse can do it, so can a human. People will say you pick up on everything. You never miss a trick. You've got horse sense.


WATCH THE SCENE BEFORE YOU MAKE THE SCENE
Rehearse being the Super Somebody you want to be ahead of time. SEE yourself walking around with Hang by Your Teeth posture, shaking hands, smiling the Flooding Smile, and making Sticky Eyes. HEAR yourself chatting comfortably with everyone. FEEL the pleasure of knowing you are in peak form and everyone is gravitating toward you. VISUALIZE yourself a Super Somebody. Then it all happens automatically.


MAKE A MOOD MATCH
Small talk is not about facts or words. It's about music, about melody. Small talk is about putting people at ease. It's about making comforting noises together like cats purring, children humming, or groups chanting. You must first match your listener's mood.

Before opening your mouth, take a "voice sample" of your listener to detect his or her state of mind. Take a "psychic photograph" of the expression to see if your listener looks buoyant, bored, or blitzed. If you ever want to bring people around to your thoughts, you must match their mood and voice tone, if only for a moment.


PROSAIC WITH PASSION
Worried about your first words? Fear not, because 80 percent of your listener's impression has nothing to do with your words anyway. Almost anything you say at first is fine. No matter how prosaic the text, an empathetic mood, a positive demeanor, and passionate delivery make you sound exciting.

Top communicators know the most soothing and appropriate first words should be, like Senator Hayakawa's, unoriginal, even banal. But not indifferent. Hayakawa delivered his sentiments with sincerity and passion.


ALWAYS WEAR A WHATZIT
Whenever you go to a gathering, wear or carry something unusual to give people who find you the delightful stranger across the crowded room an excuse to approach. "Excuse me, I couldn't help but notice your . . . what IS that?"


WHOOZAT
Whoozat is the most effective, least used (by non-politicians) meeting-people device ever contrived. Simply ask the party giver to make the introduction, or pump for a few facts that you can immediately turn into icebreakers.


EAVESDROP IN
No Whatzit? No host for Whoozat? No problem! Just sidle up behind the swarm of folks you want to infiltrate and open your ears. Wait for any flimsy excuse and jump in with "Excuse me, I couldn't help but overhear. . . ."


NEVER THE NAKED CITY
Whenever someone asks you the inevitable, "And where are you from?" never, ever, unfairly challenge their powers of imagination with a one-word answer. Learn some engaging facts about your hometown that conversational partners can comment on. Then, when they say something clever in response to your bait, they think you're a great conversationalist.


NEVER THE NAKED JOB
When asked the inevitable "And what do you do," you may think "I'm an economist/an educator/an engineer" is giving enough information to engender good conversation. However, to one who is not an economist, educator, or an engineer, you might as well be saying "I'm a paleontologist/psychoanalyst/pornographer." Flesh it out. Throw out some delicious facts about your job for new acquaintances to munch on. Otherwise, they'll soon excuse themselves, preferring the snacks back at the cheese tray.


NEVER THE NAKED INTRODUCTION
When introducing people, don't throw out an unbaited hook and stand there grinning like a big clam, leaving the newlymets to flutter their fins and fish for a topic. Bait the conversational hook to get them in the swim of things. Then you're free to stay or float on to the next networking opportunity.

If you're not comfortable mentioning someone's job during the introduction, mention their hobby or even a talent.


BE A WORD DETECTIVE
Like a good gumshoe, listen to your conversation partner's every word for clues to his or her preferred topic. The evidence is bound to slip out. Then spring on that subject like a sleuth on to a slip of the tongue. Like Sherlock Holmes, you have the clue to the subject that's hot for the other person.


THE SWIVELING SPOTLIGHT
When you meet someone, imagine a giant revolving spotlight between you. When you're talking, the spotlight is on you. When the new person is speaking, it's shining on him or her. If you shine it brightly enough, the stranger will be blinded to the fact that you have hardly said a word about yourself. The longer you keep it shining away from you, the more interesting he or she finds you.


PARROTING
Never be left speechless again. Like a parrot, simply repeat the last few words your conversation partner says. That puts the ball right back in his or her court, and then all you need to do is listen.


ENCORE!
The sweetest sound a performer can hear welling up out of the applause is "Encore! Encore! Let's hear it again!" The sweetest sound your conversation partner can hear from your lips when you're talking with a group of people is "Tell them about the time you . . ." Whenever you're at a meeting or party with someone important to you, think of some stories he or she told you. Choose an appropriate one from their repertoire that the crowd will enjoy. Then shine the spotlight by requesting a repeat performance.


AC-CEN-TU-ATE THE POS-I-TIVE
When first meeting someone, lock your closet door and save your skeletons for later. You and your new good friend can invite the skeletons out, have a good laugh, and dance over their bones later in the relationship. But now's the time, as the old song says, to "ac-cen-tu-ate the pos-i-tive and elim-i-nate the neg-a-tive."


THE LATEST NEWS . . . DON'T LEAVE HOME WITHOUT IT
The last move to make before leaving for the party—even after you've given yourself final approval in the mirror—is to turn on the radio news or scan your newspaper. Anything that happened today is good material. Knowing the big-deal news of the moment is also a defensive move that rescues you from putting your foot in your mouth by asking what everybody's talking about. Foot-in-mouth is not very tasty in public, especially when it's surrounded by egg-on-face.


WHAT DO YOU DO—NOT!
A sure sign you're a Somebody is the conspicuous absence of the question, "What do you do?" (You determine this, of course, but not with those four dirty words that label you as either a ruthless networker, a social climber, a gold-digging husband or wife hunter, or someone who's never strolled along Easy Street.)

So how do you find out what someone does for a living? (I thought you'd never ask.) You simply practice the following eight words. All together now: "How . . . do . . . you . . . spend . . . most . . . of . . . your . . . time?"

Instead of having one answer to the omnipresent "What do you do?" prepare a dozen or so variations, depending on who's asking. For optimum networking, every time someone asks about your job, give a calculated oral rèsumè in a nutshell. Before you submit your answer, consider what possible interest the asker could have in you and your work.

Give your response a once-over before answering the inevitable "What do you do?" When someone asks, never give just a one-word answer. That's for forms. If business networking is on your mind, ask yourself, "How could my professional experience benefit this person's life?"


THE NUTSHELL RÉSUMÉ
Just as job-seeking top managers roll a different written rèsumè off their printers for each position they're applying for, let a different true story about your professional life roll off your tongue for each listener. Before responding to "What do you do?" ask yourself, "What possible interest could this person have in my answer? Could he refer business to me? Buy from me? Hire me? Marry my sister? Become my buddy?" Wherever you go, pack a nutshell about your own life to work into your communications bag of tricks.


KILL THE QUICK "ME, TOO!"
Whenever you have something in common with someone, the longer you wait to reveal it, the more moved (and impressed) he or she will be. You emerge as a confident big cat, not a lonely little stray, hungry for quick connection with a stranger. P.S.: Don't wait too long to reveal your shared interest or it will seem like you're being tricky.


COMM-YOU-NICATION
Start every appropriate sentence with you. It immediately grabs your listener's attention. It gets a more positive response because it pushes the pride button and saves them having to translate it into "me" terms. When you sprinkle you as liberally as salt and pepper throughout your conversation, your listeners find it an irresistible spice.


THE EXCLUSIVE SMILE
If you flash everybody the same smile, like a Confederate dollar, it loses value. When meeting groups of people, grace each with a distinct smile. Let your smiles grow out of the beauty big players find in each new face. If one person in a group is more important to you than the others, reserve an especially big, flooding smile just for him or her.


DON'T TOUCH A CLICHÉ WITH A TEN-FOOT POLE
Be on guard. Don't use any clichès when chatting with big winners. Don't even touch one with a ten-foot pole. Never? Not even when hell freezes over? Not unless you want to sound dumb as a doorknob.


TRASH THE TEASING
A dead giveaway of a little cat is his or her proclivity to tease. An innocent joke at someone else's expense may get you a cheap laugh. Nevertheless, the big cats will have the last one. Because you'll bang your head against the glass ceiling they construct to keep little cats from stepping on their paws. Never, ever, make a joke at anyone else's expense. You'll wind up paying for it, dearly.


IT'S THE RECEIVER'S BALL
A football player wouldn't last two beats of the time clock if he made blind passes. A pro throws the ball with the receiver always in mind. Before throwing out any news, keep your receiver in mind. Then deliver it with a smile, a sigh, or a sob. Not according to how you feel about the news, but how the receiver will take it.


THE BROKEN RECORD
Whenever someone persists in questioning you on an unwelcome subject, simply repeat your original response. Use precisely the same words in precisely the same tone of voice. Hearing it again usually quiets them down. If your rude interrogator hangs on like a leech, your next repetition never fails to flick them off.


NEVER THE NAKED THANK YOU
Never let the phrase "thank you" stand alone. From A to Z, always follow it with for: from "Thank you for asking" to "Thank you for zipping me up."


SCRAMBLE THERAPY
Once a month, scramble your life. Do something you'd never dream of doing. Participate in a sport, go to an exhibition, hear a lecture on something totally out of your experience. You get 80 percent of the right lingo and insider questions from just one exposure.


LEARN A LITTLE JOBBLEDYGOOK
Big winners speak Jobbledygook as a second language. What is Jobbledygook? It's the language of other professions. Why speak it? It makes you sound like an insider. How do you learn it? You'll find no Jobbledygook cassettes in the language section of your bookstore, but the lingo is easy to pick up. Simply ask a friend who speaks the lingo of the crowd you'll be with to teach you a few opening questions. The words are few and the rewards are manifold.


BARING THEIR HOT BUTTON
Before jumping blindly into a bevy of bookbinders or a drove of dentists, find out what the hot issues are in their fields. Every industry has burning concerns the outside world knows little about. Ask your informant to bare the industry buzz. Then, to heat the conversation up, push those buttons.


READ THEIR RAGS
Is your next big client a golfer, runner, swimmer, surfer, or skier? Are you attending a social function filled with accountants or Zen Buddhists—or anything in between? There are untold thousands of monthly magazines serving every imaginable interest. You can dish up more information than you'll ever need to sound like an insider with anyone just by reading the rags that serve their racket. (Have you read your latest copy of Zoonooz yet?)


CLEAR "CUSTOMS"
Before putting one toe on foreign soil, get a book on dos and taboos around the world. Before you shake hands, give a gift, make gestures, or even compliment anyone's possessions, check it out. Your gaffe could gum up your entire gig.


BLUFFING FOR BARGAINS
The haggling skills used in ancient Arab markets are alive and well in contemporary America for big-ticket items. Your price is much lower when you know how to deal. Before every big purchase, find several vendors—a few to learn from and one to buy from. Armed with a few words of industryese, you're ready to head for the store where you're going to buy.


BE A COPYCLASS
Watch people. Look at the way they move. Small movements? Big movements? Fast? Slow? Jerky? Fluid? Old? Young? Classy? Trashy? Pretend the person you are talking to is your dance instructor. Is he a jazzy mover? Is she a balletic mover? Watch his or her body, then imitate the style of movement. That makes your conversation partner subliminally real comfy with you.


ECHOING
Echoing is a simple linguistic that packs a powerful wallop. Listen to the speaker's arbitrary choice of nouns, verbs, prepositions, adjectives—and echo them back. Hearing their words come out of your mouth creates subliminal rapport. It makes them feel you share their values, their attitudes, their interests, their experiences


POTENT IMAGING
Does your customer have a garden? Talk about "sowing the seeds for success." Does your boss own a boat? Tell him or her about a concept that will "hold water" or "stay afloat." Maybe he is a private pilot? Talk about a concept really "taking off." She plays tennis? Tell her it really hits the "sweet spot." Evoke your listener's interests or lifestyle and weave images around it. To give your points more power and punch, use analogies from your listener's world, not your own. Potent Imaging also tells your listeners you think like them and hints you share their interests.


EMPLOY EMPATHIZERS
Don't be an unconscious ummer. Vocalize complete sentences to show your understanding. Dust your dialogue with phrases like "I see what you mean." Sprinkle it with sentimental sparklers like "That's a lovely thing to say." Your empathy impresses your listeners and encourages them to continue.


ANATOMICALLY CORRECT EMPATHIZERS
What part of their anatomy are your associates talking through? Their eyes? Their ears? Their gut? For visual people, use visual empathizers to make them think you see the world the way they do. For auditory folks, use auditory empathizers to make them think you hear them loud and clear. For kinesthetic types, use kinesthetic empathizers to make them think you feel the same way they do.


THE PREMATURE WE
Create the sensation of intimacy with someone even if you've met just moments before. Scramble the signals in their psyche by skipping conversational levels one and two and cutting right to levels three and four. Elicit intimate feelings by using the magic words we, us, and our.


INSTANT HISTORY
When you meet a stranger you'd like to make less a stranger, search for some special moment you shared during your first encounter. Then find a few words that reprieve the laugh, the warm smile, the good feelings the two of you felt. Now, just like old friends, you have a history together, an Instant History. With anyone you'd like to make part of your personal or professional future, look for special moments together. Then make them a refrain.


GRAPEVINE GLORY
A compliment one hears is never as exciting as the one he overhears. A priceless way to praise is not by telephone, not by telegraph, but by tell-a-friend. This way you escape possible suspicion that you are an apple-polishing, bootlicking, egg-sucking, back-scratching sycophant trying to win brownie points. You also leave recipients with the happy fantasy that you are telling the whole world about their greatness.


CARRIER PIGEON KUDOS
People immediately grow a beak and metamorphosize themselves into carrier pigeons when there's bad news. (It's called gossip.) Instead, become a carrier of good news and kudos. Whenever you hear something complimentary about someone, fly to them with the compliment. Your fans may not posthumously stuff you and put you on display in a museum like Stumpy Joe. But everyone loves the carrier pigeon of kind thoughts.


IMPLIED MAGNIFICENCE
Throw a few comments into your conversation that presuppose something positive about the person you're talking with. But be careful. Don't blow it like the well-intentioned maintenance man. Or the southern boy who, at the prom, thought he was flattering his date when he told her, "Gosh, Mary Lou, for a fat gal you dance real good."


ACCIDENTAL ADULATION
Become an undercover complimenter. Stealthily sneak praise into the parenthetical part of your sentence. Just don't try to quiz anyone later on your main point. The joyful jolt of your accidental adulation strikes them temporarily deaf to anything that follows.

"Because you're so knowledgeable in contract law, you would have read between the lines, but stupidly, I signed it."


KILLER COMPLIMENT
Whenever you are talking with a stranger you'd like to make part of your professional or personal future, search for one attractive, specific, and unique quality he or she has. At the end of the conversation, look the individual right in the eye. Say his or her name and proceed to curl all ten toes with the Killer Compliment.

Rule #1: Deliver your Killer Compliment to the recipient in private.

Rule #2: Make your Killer Compliment credible.

Rule #3: Confer only one Killer Compliment per half year on each recipient.


LITTLE STROKES
Don't make your colleagues, your friends, your loved ones look at you and silently say, "Haven't I been pretty good today?" Let them know how much you appreciate them by caressing them with verbal Little Strokes like "Nice job!" "Well done!" "Cool!"


THE KNEE-JERK "WOW!"
Quick as a blink, you must praise people the moment they finish a feat. In a wink, like a knee-jerk reaction say, "You were terrific!" Don't worry that they won't believe you. The euphoria of the moment has a strangely numbing effect on the achiever's objective judgment.


BOOMERANGING
Just as a boomerang flies right back to the thrower, let compliments boomerang right back to the giver. Like the French, quickly murmur something that expresses "That's very kind of you."

Your colleague asks, "How was your vacation in Hawaii?" You answer, "Oh, you remembered I went to Hawaii! It was great, thanks." Your boss asks, "Are you over your cold now?" You answer, "I appreciate your concern. I feel much better now."


THE TOMBSTONE GAME
Ask the important people in your life what they would like engraved on their tombstone. Chisel it into your memory but don't mention it again. Then, when the moment is right to say "I appreciate you" or "I love you," fill the blanks with the very words they gave you weeks earlier. You take people's breath away when you feed their deepest self-image to them in a compliment. "At last," they say to themselves, "someone who loves me for who I truly am."


TALKING GESTURES
Think of yourself as the star of a personal radio drama every time you pick up the phone. If you want to come across as engaging as you are, you must turn your smiles into sound, your nods into noise, and all your gestures into something your listener can hear. You must replace your gestures with talk. Then punch up the whole act 30 percent!


NAME SHOWER
People perk up when they hear their own name. Use it more often on the phone than you would in person to keep their attention. Your caller's name re-creates the eye contact, the caress, you might give in person. Saying someone's name repeatedly when face-to-face sounds pandering. But because there is physical distance between you on the phone—sometimes you're a continent apart—you can spray your conversation with it.


"OH WOW, IT'S YOU!"
Don't answer the phone with an "I'm just sooo happy all the time" attitude. Answer warmly, crisply, and professionally. Then, after you hear who is calling, let a huge smile of happiness engulf your entire face and spill over into your voice. You make your caller feel as though your giant warm fuzzy smile is reserved for him or her.


SALUTE THE SPOUSE
Whenever you are calling someone's home, always identify and greet the person who answers. Whenever you call someone's office more than once or twice, make friends with the secretary. Anybody who is close enough to answer the phone is close enough to sway the VIP's opinion of you.


WHAT COLOR IS YOUR TIME?
No matter how urgent you think your call, always begin by asking the person about timing. Either use the What Color Is Your Time? device or simply ask, "Is this a convenient time for you to talk?" When you ask about timing first, you'll never smash your footprints right in the middle of your telephone partner's sands of time. You'll never get a "No!" just because your timing wasn't right.


THE POLITICIAN'S SIX-POINT PARTY CHECKLIST
  1. Who Is Going to Be at the Party? - If they don't know who is going to be in attendance, they ask. Politicians unabashedly telephone the host or hostess of the party and ask, "Who's coming?"

  2. When Should I Arrive? - If the party is bulging with contacts, biggies get there early to start hitting their marks as each arrives. VIPs frequently come early to get their business done before party regulars who "hate to be the first one there" start arriving. They are never embarrassed to arrive early. After all, the only people who see them are other early arrivals who are often heavy hitters like themselves.

    Nor will you find politicians prowling around, the last to slink out the door. Once they've accomplished what they set out to do, they're on their way to the next opportunity.

  3. What Should I Take with Me? - A pocketful of business cards.

  4. Why Is the Party Being Given? - Politicians have expert under-rug vision to spot the host's real agenda. They will, of course, never discuss it at the party. However, the insight elevates them to a shared state of higher consciousness with other heavy hitters at the bash.

  5. Where Is the Collective Mind? - "What kind of people will be at this party, and what will they be thinking about?" Perhaps there will be a drove of doctors.

  6. How Am I Going to Follow Up on the Party? - After the party, they sit at their desks and, like a game of solitaire, lay out the business cards of the people they've met. Using "The Business Card Dossier" described later in this section, they decide how, when, and if to deal with each. Does this person require a phone call? Should that one receive a handwritten note? Shall I E-mail or call the other one?

MUNCHING OR MINGLING
Politicians want to be eyeball to eyeball and belly to belly with their constituents. Like any big winner well versed in the science of proxemics and spatial relationships, they know any object except their belt buckle has the effect of a brick wall between two people. Therefore they never hold food or drink at a party. Come to munch or come to mingle. But do not expect to do both. Like a good politician, chow down before you come.


RUBBERNECK THE ROOM
When you arrive at the gathering, stop dramatically in the doorway. Then s-l-o-w-l-y survey the situation. Let your eyes travel back and forth like a SWAT team ready in a heartbeat to wipe out anything that moves.


BE THE CHOOSER, NOT THE CHOOSEE
The lifelong friend, the love of your life, or the business contact who will transform your future may not be at the party. However, someday, somewhere, he or she will be. Make every party a rehearsal for the big event. Do not stand around waiting for the moment when that special person approaches you. You make it happen by exploring every face in the room. No more "ships passing in the night." Capture whatever or whomever you want in your life.


COME-HITHER HANDS
Be a human magnet, not a human repellent. When standing at a gathering, arrange your body in an open position—especially your arms and hands. People instinctively gravitate toward open palms and wrists seductively arranged in the "come hither" position. They shy away from knuckles in the "get lost or I'll punch you" position. Use your wrists and palms to say "I have nothing to hide," "I accept you and what you're saying," or "I find you sexy."


TRACKING
Like an air-traffic controller, track the tiniest details of your conversation partners' lives. Refer to them in your conversation like a major news story. It creates a powerful sense of intimacy. When you invoke the last major or minor event in anyone's life, it confirms the deep conviction that he or she is an old-style hero around whom the world revolves. And people love you for recognizing their stardom.


THE BUSINESS CARD DOSSIER
Right after you've talked to someone at a party, take out your pen. On the back of his or her business card write notes to remind you of the conversation: his favorite restaurant, sport, movie, or drink; whom she admires, where she grew up, a high school honor; or maybe a joke he told. In your next communication, toss off a reference to the favorite restaurant, sport, movie, drink, hometown, high school honor. Or reprieve the laugh over the great joke.


EYEBALL SELLING
The human body is a twenty-four-hour broadcasting station that transmits "You thrill me." "You bore me." "I love that aspect of your product." "That one puts my feet to sleep." Set the hidden cameras behind your eyeballs to pick up on all your customers' and friends' signals. Then plan your pitch and your pace accordingly.


LEND A HELPING TONGUE
Whenever someone's story is aborted, let the interruption play itself out. Give everyone time to dote on the little darling, give their dinner order, or pick up the jagged pieces of china. Then, when the group reassembles, simply say to the person who suffered story-interruptus, "Now please get back to your story." Or better yet, remember where they were and then ask, "So what happened after the . . ." (and fill in the last few words).


BARE THE BURIED WIIFM (AND WIIFY)
Whenever you suggest a meeting or ask a favor, divulge the respective benefits. Reveal what's in it for you and what's in it for the other person—even if it's zip. If any hidden agenda comes up later, you get labeled a sly fox.


LET 'EM SAVOR THE FAVOR
Whenever a friend agrees to a favor, allow your generous buddy time to relish the joy of his or her beneficence before you make them pay the piper. How long? At least twenty-four hours.


DINNER'S FOR DINING
The most guarded safe haven respected by big winners is the dining table. Breaking bread together is a time when they bring up no unpleasant matters. While eating, they know it's OK to brainstorm and discuss the positive side of the business: their dreams, their desires, their designs. They can free associate and come up with new ideas. But no tough business.


CHANCE ENCOUNTERS ARE FOR CHITCHAT
If you're selling, negotiating, or in any sensitive communication with someone, do NOT capitalize on a chance meeting. Keep the melody of your mistaken meeting sweet and light. Otherwise, it could turn into your swan song with Big Winner.


EMPTY THEIR TANKS
If you need information, let people have their entire say first. Wait patiently until their needle is on empty and the last drop drips out and splashes on the cement. It's the only way to be sure their tank is empty enough of their own inner noise to start receiving your ideas.

Whenever you are discussing emotionally charged matters, let the speaker finish completely before you jump in. Count to ten if you must. It will seem like an eternity, but letting the flustered fellow finish is the only way he'll hear you when it's your turn.


ECHO THE EMO
Facts speak. Emotions shout. Whenever you need facts from people about an emotional situation, let them emote. Hear their facts but empathize like mad with their emotions. Smearing on the emo is often the only way to calm their emotional storm.


MY GOOF, YOUR GAIN
Whenever you make a boner, make sure your victim benefits. It's not enough to correct your mistake. Ask yourself, "What could I do for this suffering soul so he or she will be delighted I made the flub?" Then do it, fast! In that way, your goof will become your gain.


LEAVE AN ESCAPE HATCH
Whenever you catch someone lying, filching, exaggerating, distorting, or deceiving, don't confront the dirty duck directly. Unless it is your responsibility to catch or correct the culprit—or unless you are saving other innocent victims by doing so—let the transgressor out of your trap with his tricky puss in one piece. Then resolve never to gaze upon it again.


BUTTERCUPS FOR THEIR BOSS
Do you have a store clerk, accountant, law firm junior partner, tailor, auto mechanic, maître d', massage therapist, kid's teacher—or any other worker you want special attention from in the future? The surefire way to make them care enough to give you their very best is send a buttercup to their boss.